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Melanie Kalfaian
11 feb2 Min. de lectura
How to Style a Rustic Easter Tablescape with a Black and Green Palette
Easter tablescapes often evoke images of pastel colours and floral prints, but there’s a refreshing and unconventional way to style...


Melanie Kalfaian
6 feb2 Min. de lectura
Rustic Modern Tablescape with a Touch of Colour this Season
There’s something so special about a perfectly set table. It invites warmth; encourages connection; motivates conversation. This season,...


Melanie Kalfaian
23 ene1 Min. de lectura
Our brand new Lookbook 2025 have just arrived!
Exciting news! Our brand new What a Host Home Lookbook 2025 have just arrived, showcasing the first drop of our AW 2025 collection at...


Melanie Kalfaian
23 ene2 Min. de lectura
👩💻How Apple’s Data Privacy Changes Forced Me to Rethink My Business🚨
👉If you’re a business owner, you’ve probably felt the shift since Apple’s data privacy changes. What used to be an easy win - paid ads -...


Melanie Kalfaian
23 ene2 Min. de lectura
Why This Year I’m Betting on Organic PR to Build a Stronger Brand
👩💻After 5 years with What a Host, I’ve been reflecting on the role of PR 📰 (and all sorts of organic ways to grow your brand) versus...


Melanie Kalfaian
15 ene2 Min. de lectura
The three pillars that can MAKE or BREAK your business 🤯
☕ This morning, as I was preparing my tea, I had the latest episode of Startups in Stilettos, powered by the Entreprenista Podcast,...


Melanie Kalfaian
15 ene1 Min. de lectura
Why Black Accents Will Never Go Out of Style in Home Interiors
👩💻 As I sit down to work on the upcoming collection for What a Host Home , I keep returning to one element that never goes out of...


Melanie Kalfaian
15 ene2 Min. de lectura
👩💻How Apple’s Data Privacy Changes Forced Me to Rethink What a Host Home🚨
👉If you’re a business owner, you’ve probably felt the shift since Apple’s data privacy changes. What used to be an easy win - paid ads -...


Melanie Kalfaian
21 nov 20242 Min. de lectura
I want to talk about something that often holds entrepreneurs back: raising your prices 💰✨
Good morning, everyone! ☀️ It’s Thursday, and today over a coffee I want to talk about something that often holds entrepreneurs back:...


Melanie Kalfaian
18 nov 20241 Min. de lectura
Partnering with Yhangry for a Beautiful White Christmas Dinner Experience
I'm excited to share the latest What a Host Home blog post. This season, we partnered with yhangry to create a beautiful White...


Melanie Kalfaian
14 nov 20241 Min. de lectura
Marketing Consultancy Project with Middlesex University
Happy Thursday, everyone! ☕ Today, I want to share something that’s been on my mind for a while but didn’t get the chance to mention...


Melanie Kalfaian
11 nov 20241 Min. de lectura
✨ I’m thrilled to announce the launch of our new Lookbook at What a Host Home! 📖
Today, with over 200 products and an annual release of 20 new designs, we continue to expand and evolve, while staying true to our core...


Melanie Kalfaian
6 nov 20242 Min. de lectura
What a Host Home's Contribution to the Environment and the Creation of a More Equitable World for All
🌍 Starting a business is a whirlwind of challenges, and it's easy to overlook important commitments‼️, such as protecting our...


Melanie Kalfaian
5 nov 20241 Min. de lectura
🙅♀️ Starting a business as a woman can be incredibly challenging
From navigating a male-dominated industry to juggling the expectations that come with being a female entrepreneur, the journey can often...


Melanie Kalfaian
4 nov 20242 Min. de lectura
The High Cost of Content Creators Collaborations: Are They Worth the Investment? 🤔💸
This morning while having my coffee at AllBright ☕, I had a mix of laughter and tears upon receiving a proposal from an influencer...


Melanie Kalfaian
31 oct 20242 Min. de lectura
💡 5 Powerful Traditional Strategies for Thriving in Sales Without Spending on Ads 🌿
Happy Thursday! As many of you might know by now, my approach to business growth tends to be more traditional. Unlike tech-based...


Melanie Kalfaian
29 oct 20242 Min. de lectura
Failing at Ads👎: 5 Lessons I Learned the Hard Way 💵
How do you find buyers? The big question every new business faces. You can set up a killer website, believe your products are amazing,...


Melanie Kalfaian
28 oct 20242 Min. de lectura
Launch Now 🚀 Improve Later 👩🚀: The "Simple" Path to Building Your Brand
💡 The truth is: starting a brand on your own isn’t easy. It's overwhelming figuring out where to begin when you don’t have a team or...


Melanie Kalfaian
24 oct 20242 Min. de lectura
From Delivery Girl 🚲📦 to Outsourcing Logistics Despite Industry Norms 🚚
This morning, I had to swing by the warehouse in Kings Cross, the very first one where the whole What a Host Home journey started, and I...


Melanie Kalfaian
22 oct 20242 Min. de lectura
Did you know that 80% of young people can’t name a SINGLE female entrepreneur?
This morning ☕, I was reading about the "You’ve Got What It Takes" campaign by Female Founders Rise , led by Emmie Faust , and it...
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